The campaign is about positive change to the lives of disadvantaged children and young people across the UK. Their vision is to make sure every child is supprted in order to reach their potential. Every penny donated to the charity goes towards helping the less fortunate children accros the UK. They are able to keep this promise because they use investment income and gift aid to cover all costs. Thanks to the public and thier donations, sponsors, fundraisers, school, buissness ect they are able to support many young people under the age of 18.They help children who suffer from mental, physical or sensory disabilities; behavioural or psychological disorders; are living in poverty or situations of deprivation; or suffering through distress, abuse or neglect. They aim their appeal at absoloubtley anyone who can afford to give a small or large amount of money to help the less fortunate children. Every year the charity hold a huge t.v. event hosted my Terry Wogan. The show includes music and performances from many famous people from around the world, in order to help raise money. These celebrities and normal people also set up massive fundraising events like sponsered runs and similar activities. Last year the charity raised an amazing £39 million, despite the recession ..This is evidence that the campaign is extremely successful.
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