Bentton

Benetton is an Italian clothes line that is very famous and sold world-wide. 

Oliviero Toscani is the companies photographer and helps promote the company. He created ads that contained striking images unrelated to any actual products being sold by the company.These graphic, billboard-sized ads included depictions of a variety of shocking subjects, one of which featured a deathbed scene of a man dying from AIDS. Others included a bloodied, unwashed newborn baby with umbilical cord still attached, which was highly controversial. This 1991 advert prompted more than 800 complaints to the British Advertising Standards Authoirty during 1991 and was featured in the reference book Guinness World Records 2000 as 'Most Controversial Campaign'. Others included two horses mating, close-up pictures of tattoos reading "HIV Positive" on the bodies of men and women, a cemetery of many cross-like tombstones, a collage consisting of genitals of persons of various races, a priest and nun about to engage in a romantic kiss, pictures of inmates on death row, an electric chair, an advert showing a boy with hair shaped into the devil's horns, three different hearts with 'black', 'white' and 'yellow' written onto them and a picture of a bloodied t-shirt and pants ridden with bullet holes from a soldier killed in the Bosnian War. The company's logo served as the only text accompanying the images in most of these advertisements. Most of the advertisements, although not all, saw a plain white background behind the image.

Campaign brief..

Our task was to increase and improve the quality of donations for our chosen charity, Quidenham Hospice. We aimed it at high school students, mainly from Whymondham high and at children from Browick primary school. 
We started off by looking through different campaigns like the NSPCC and Children in Need and assessing them. Then we were shown a video of Mary Queen of Shops, which told us how 75% of the donations they get are useless (like broken toys, ripped clothes, used nappies). 
When we had chosen our charities we had to get in touch with them, we made a phone call to the charity explaining that we want to hep raise awareness of their charity and get them more donations, and they agreed to have us help. We went into their shop and gave them a more detailed idea of how we were going to help and they let us take a few pictures and gave us some information about the charity and the shop. 
We went back to school and created a leaflet, a poster and a logo to get attention around the school for the donations. However we were not successful in getting any, we think it went wrong because it was near christmas so people had other ways to get rid of their old things and it was maybe the wrong age group.
 We came up with a short t.v add but never got round to recording it, some other groups produced a performance to show at Browick primary school(theatre in education), also to raise awareness to them. These went well and when they had finished we went off into small groups and did a workshop with the children. In the worksop we talked to them about how to donate and how it can help, we played games with them and got them to come up with their own performance about donating. This went well too, although we didn't get any donations from there either.

These are some pictures of us giving our workshop at Browick school..

Me, Lauren & Charlotte taslking to the Year 2's.



Nina's group showing their performance.



Us helping the Year 2's with their performances.



Us asking questions.



Me and Lauren with our group.



5.2 Logo..

This is my logo to get people donating to charity shops. A logo is important because people instantly know who's brand/organisation/business's the product or idea is. Our logo represents people being helped by donations and encourages people to donate.

How to make felt..

1) Choose your colour/colours.
2) Get a bowl of warm soapy water and a tray.
3) Tear off small pieces of felt and lay them all in in the same direction in the tray.
4) Lay some other pieces going  the opposite way.
5) Repeat this until it looks fairly thick.
6) Pour soapy water over the felt until it is all wet.
7) Rub over the felt with bubble wrap to make sure it all sticks together.
8) Keep going over the steps until your felt is as thick as you want it to be.

I don't think i would be able to use felt on my shoe because it wouldn't work for what i want.

5.3 Letter to charity shop..

Wymondham High School,

Folly Road,

Norfolk,

NR18 OQT.

Dear Sir/Madam,
                              I am from Wymondham high and am one of the students that said we would help raise awareness about your charity and try to get more donations for you. So far we have put lots of flyer's up around our school encouraging students and teachers to meet in a classroom at break times and give us any donations they have. Also we have been to Browick primary school and done a performance there about how much giing to charity can really help. Then afterwards we did a workshop with them on sharing and donating, we spoke to them about what types of things to give, and how to donate. Every student there seemed really up for donating there old toys and clothes by the time we had finished, they said that when they clear out to make room for new stuff at Christmas, their old stuff would go to the charity shop. We are still working on getting you even more donations.

Yours faithfully, Jasmine Ayton.

The Wellington boot, is a type of boot based upon leather Hessian boots. They were popularised by the 1st Duke of Wellington. This novel "Wellington" boot then became a fashionable style worn by the British aristocrary in the 19th century.Wellington boots are waterproof and are most often

made from Rubber or PVC. They are usually worn when walking on wet or muddy ground, or to protect the wearer from heavy showers.