Oliviero Toscani is the companies photographer and helps promote the company. He created ads that contained striking images unrelated to any actual products being sold by the company.These graphic, billboard-sized ads included depictions of a variety of shocking subjects, one of which featured a deathbed scene of a man dying from AIDS. Others included a bloodied, unwashed newborn baby with umbilical cord still attached, which was highly controversial. This 1991 advert prompted more than 800 complaints to the British Advertising Standards Authoirty during 1991 and was featured in the reference book Guinness World Records 2000 as 'Most Controversial Campaign'. Others included two horses mating, close-up pictures of tattoos reading "HIV Positive" on the bodies of men and women, a cemetery of many cross-like tombstones, a collage consisting of genitals of persons of various races, a priest and nun about to engage in a romantic kiss, pictures of inmates on death row, an electric chair, an advert showing a boy with hair shaped into the devil's horns, three different hearts with 'black', 'white' and 'yellow' written onto them and a picture of a bloodied t-shirt and pants ridden with bullet holes from a soldier killed in the Bosnian War. The company's logo served as the only text accompanying the images in most of these advertisements. Most of the advertisements, although not all, saw a plain white background behind the image.
Tuesday 11 January 2011
Campaign brief..
Our task was to increase and improve the quality of donations for our chosen charity, Quidenham Hospice. We aimed it at high school students, mainly from Whymondham high and at children from Browick primary school.
We started off by looking through different campaigns like the NSPCC and Children in Need and assessing them. Then we were shown a video of Mary Queen of Shops, which told us how 75% of the donations they get are useless (like broken toys, ripped clothes, used nappies).
When we had chosen our charities we had to get in touch with them, we made a phone call to the charity explaining that we want to hep raise awareness of their charity and get them more donations, and they agreed to have us help. We went into their shop and gave them a more detailed idea of how we were going to help and they let us take a few pictures and gave us some information about the charity and the shop.
We went back to school and created a leaflet, a poster and a logo to get attention around the school for the donations. However we were not successful in getting any, we think it went wrong because it was near christmas so people had other ways to get rid of their old things and it was maybe the wrong age group.
We came up with a short t.v add but never got round to recording it, some other groups produced a performance to show at Browick primary school(theatre in education), also to raise awareness to them. These went well and when they had finished we went off into small groups and did a workshop with the children. In the worksop we talked to them about how to donate and how it can help, we played games with them and got them to come up with their own performance about donating. This went well too, although we didn't get any donations from there either.
We started off by looking through different campaigns like the NSPCC and Children in Need and assessing them. Then we were shown a video of Mary Queen of Shops, which told us how 75% of the donations they get are useless (like broken toys, ripped clothes, used nappies).
When we had chosen our charities we had to get in touch with them, we made a phone call to the charity explaining that we want to hep raise awareness of their charity and get them more donations, and they agreed to have us help. We went into their shop and gave them a more detailed idea of how we were going to help and they let us take a few pictures and gave us some information about the charity and the shop.
We went back to school and created a leaflet, a poster and a logo to get attention around the school for the donations. However we were not successful in getting any, we think it went wrong because it was near christmas so people had other ways to get rid of their old things and it was maybe the wrong age group.
We came up with a short t.v add but never got round to recording it, some other groups produced a performance to show at Browick primary school(theatre in education), also to raise awareness to them. These went well and when they had finished we went off into small groups and did a workshop with the children. In the worksop we talked to them about how to donate and how it can help, we played games with them and got them to come up with their own performance about donating. This went well too, although we didn't get any donations from there either.
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